Portfolio
ALANA WATERS-PIPER
Portfolio
LIVE LINKS:
Web Pickup B2C, eCommerce
Role: Associate Creative Director, overall brand creative leadership.
Goal: Raise awareness and gain adaptation of new shop online, pickup in store service offered by Walgreens.
MyGofer.com The Amazing Valentologer B2C, eCommerce
Role: Design Manager
Goal: Provide a fun way for customers to shop for Valentine’s Day Gifts.
MyGofer.com: Save the Fan Cave B2C, eCommerce
Role: Design Manager
Goal: To promote MyGofer.com as one-stop shopping for all game day party needs.
Sears / Kmart: Justin Bieber Showcase B2C, eCommerce
Role: Design Manager
Goal: Media partnership to promote Justin Bieber’s new movie and related merchandise.
Harp Interactive B2B
Role: Design of agency portfolio layout and functionality
Sunoptics B2B
Role: Art Director, UXA, Creative Direction, Design, Code Production, and Project Management
Illy Cofee B2C, eCommerce
Role: Art Director, Design, Tabletop Photography, Production
Bluebird Goods B2C, eCommerce
Role: Owner, Creative Direction, UXA
(It’s my online store.) All coordination of product procurement, marketing,
wholesale agreements, social media campaign with over 18,000 followers
on Facebook, completely self-produced and self-funded. Recently featured on
Martha Stewart Radio and Apartment Therapy.
Center for Investigating Healthy Minds Social Media
Role: Creative Director, UXA, Social Media Leadership
Multi-tiered campaign for the Dalai Lama’s presentation at the University of
Wisconsin, Madison.
Preservation Services B2B
Role: Creative Direction, Design, UXA, Code Production (Flash, CSS, HTML), and Project Management
LEED-certified building materials manufacturer and contractor.
Noble Network of Charter Schools B2C, Education
Role: UXA, Design Production, Code, Flash, UXA/Wireframes